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Tea Horse Logo and Packaging

Research for Package Design

The Tea Horse Road

The Tea Horse Road or Chamadao now generally referred to as the Ancient Tea Horse Road was a network of caravan paths winding through the mountains of Sichuan, Yunnan and Tibet in Southwest China. This was also a tea trade route. It is also sometimes referred to as the "Southern Silk Road" or "Southwest Silk Road."

The Type of Tea Used

Pu'er or pu-erh is a variety of fermented tea traditionally produced in Yunnan Province, China. In the context of traditional Chinese tea production terminology, fermentation refers to microbial fermentation (called 'wet piling'), and is typically applied after the tea leaves have been sufficiently dried and rolled.

Target Audience

Due to the simplicity of the teas brewing I believe this tea is a fantastic entry level tea for anyone to get into but if I had to include specific demographics they would be:

  • Specialty Tea drinkers

  • People Looking for Sweet healthier Alternatives

  • Digestive Health

  • Gift Givers

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Final Design Guide Lines

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