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Chicago Sword Play Guild
Rebrand

Chicago Swordplay Guild Rebrand withe.png
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Initial Concept Sketches

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Originally, in my design I was aiming for a Monogram, as it is historically consistent with the type of academic athleticism being taught at this organization.
 
However, I only felt it would be over time it eventually shifted towards including a sword within the design in a way that was not distracting to the overall design.

Additionally with the final design the sword provides a sense of symmetry that the rest of the design can organize under while maintaining its sharp edges that can slightly flair in unique ways

Another alternative Design I rendered originated from the location of guild, Ravenswood. However, I felt it seemed similar to other designs so I pursued the final monogram with the half sword.

Chicago Swordplay Guild Rebrand Raven.png

Mockups with
Final Design

For the full brand book click here ->
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